Donut Media: Donut x Zumiez
Donut Media, one of the biggest car communities on the planet, partnered with Zumiez for a nationwide retail drop. They threw a party to launch it. DJ cut the film that announced the collab and the products in it.
animation · video edit Donut Media · one of the biggest car communities on the planet
Car culture, cut for the skate shop.
DJ animated and edited the launch films for the Donut x Zumiez drop, a collaboration between a car-culture media brand and a streetwear retailer. The films and the merch shipped as one release, built to live natively in feeds.
Cut the films, animated the beats.
A collab like this only works if it feels native to both worlds at once. DJ's job was mostly animation and video edit: cutting films that let a car brand and a skate retailer share the same frame, and earned a spot in the feed instead of interrupting it.
- AnimationBuilt the motion beats and titles that carried the humor.
- EditCut the films: the pace, the humor, the beats that land.
- CampaignTied the films to the merch so the whole thing read as one release.
Play · Launch film ✳ Launch film · Donut × Zumiez · 2023 
