In-house: Art of Visuals
At Art of Visuals DJ led creative as the agency scaled 4x in four years, crafting global campaigns for brands like Sony, Intel, MSI, Adorama, and more.
creative director Roster · Sony · Adorama · MSI · Intel · Lexar · Peak Design · WANDRD
Not one campaign. A book of business.
When DJ joined Art of Visuals, it was a community page with a massive audience, pushing two million, sharing inspiration, reposting, and running giveaways. Every piece of work lived on AOV's own channels.
Four years later it was a working agency: commercials with budgets north of $200K, influencer campaigns with the biggest voices in tech, an MSI campaign that launched in Times Square, and a global client roster. Revenue was 4x.
The audience was mostly there before me. Some of the brands were too. What changed was how AOV engaged them: bigger pitches, more multi-platform work. The agency is what the team built, and the creative was DJ's lane.
✳ The agency era · Sony, Intel, MSI, Adorama + branded content Ten episodes, to the point.
A 10-episode interview series I wrote, produced, and shot. I traveled all over and talked to some amazing creative minds about how they actually work.
Built IGTV-native, so the frame is vertical on purpose. Tap an episode to watch it.
✳ Sony × Art of Visuals · the reel that sold the room Brands don't know how to be cool. That's not an insult. It's a market.
Sony and MSI would show up with a product built for creators and the same questions every time: how do you talk to them, what reads as real, which voices actually matter? AOV had the audience, the data, and years of making the content, so I wasn't guessing. AOV was a voice of authority that knew the others. I sold strategy and consulting on culture, made the introductions, and managed the influencers.
That's why the work compounded. I wasn't a vendor renting out a camera crew. I was the translator between brands and the creator world.
✳ MSI × Art of Visuals · on location for the creator-laptop launch A community, turned into a creative business.
The offer: everything culture touches. Retainers, campaigns, one-off ads, distribution on AOV's channels, strategy and consulting. Weekly content that lived on brands' channels and in their ad accounts, not just a post on AOV's own, focused on the outdoor space and consumer electronics.
The wins: Sony, Adorama, MSI, Intel, Lexar, Peak Design, WANDRD. Clients from LA, San Diego, and New York to Japan and China. By the end: $200K+ commercials, and an MSI campaign launching in Times Square.
The team: DJ's direct reports ran through the video team. Two editors on staff, or a shooter and an editor, scaled with crew and designers for every production. I ran all creative on the agency side, sat in every design and strategy decision, and carried the pitches, the sales, and the client relationships. And I stayed on camera: gear reviews, hosting, training, mentoring the team.
The community: it didn't stop being a community. Workshops, meetups, a weekly podcast at 30K monthly listeners. AOV went from a page that shared inspiration to an educational staple in the creator world, which is exactly what made the agency credible.
The smart money: when Sony's XM4 headphones lined up with the a7S III, I shot the headphone commercial on the a7S III, then turned the behind-the-scenes into a second film selling the camera. One shoot, two products, and one of them filmed the other.
The multiplier: for the XM5 launch I cast influencers as the talent. The client walked away with the commercial; the cast walked away with their own content from set, posted to their own audiences. Between AOV's 1.7 million and theirs, one shoot went further than an ad buy ever could: 1.3 million impressions, 118 thousand actions, a 9 percent engagement rate.
The proof: repeat clients. Sony, Adorama, MSI, and Intel came back campaign after campaign and kept AOV as their AOR because the work performed. That's what multiplied the revenue. Not one hit, clients who came back.
Sony · This Moment XM4 · national campaign film · director + CD ↗ 
Sony · Flow State campaign film · 1.6M impressions · 12.6% engagement ↗ 
Sony · XM5 influencer activation · 1.3M impressions · 9% engagement ↗ 
Sony · Summer w/ Xperia PRO-I launch · 3.6M impressions · 15.5% engagement ↗ 
Adorama · Create No Matter What content series · 3.4M engagements · Shorty finalist ↗ MSI · Creative by Design Times Square OOH · 3 weeks concept to launch ↗ 
DW Drums one kit, two worlds · print campaign ↗ 
Creator Clubhouse · On Camera the agency podcast · 30K monthly · 12 tapes ↗ 
"Growth like that is not a lucky project. It is an offer brands keep buying, and creative good enough that the first job turns into the next one."
The agency era, in one sentence
